Loveshack
El Loveshack is a coffeeshop based in Mayagüez, Puerto Rico. The goal was to aid in the evolution of the entire brand presence across physical and digital spaces. The company had operated as a pop-up coffee shop and had then secured a space to set up shop.
The raw canvas to transform and design
The reveal of the space to the team
At this point the space was a blank canvas. After evaluating the culture and the core values of El Loveshack the identity system was developed and it in turn gave way to everything that would happen with the physical space. The main concern was to give empashis to the whole name and give a softer image while maintaining the main identity traits: different, humble and warm/cozy.
Before and after in the exterior. The number 8 was commisioned to a local artist to highlight the building number.
Before and after [interior]