La Zona [Mayagüez, PR]
This is a self started project for a group of businesses/collectives located in Mayagüez. The concept needed to represent the location and the people in it trying to bring a fresh new energy into the area and boost the economy by making art, providing great service, and generally taking care of the area around them. From that the inspiration was the area around them themselves, where they do their work.
As an opportunity for visual growth was identified seeing as the hope is that other groups will keep adding more and more efforts. The group decided that as others join, more color will be added to the identity.
